You can also use Facebook ads and posts to drive users to an automated Messenger bot where they can have what feels like a one-on-one personalized conversation and experience with your brand. This not only gets users to opt in as a Messenger subscriber, but also gives you an opportunity to ask for other information like their email address. Asking questions through Messenger is similar to having an opt in form but is much more engaging and interactive!
Having the user’s email address allows you to send them valuable pieces of content via email so you can multiply your touchpoints, further increasing the chances that the email subscriber will click to visit your online store or reach out to you directly when they're ready. You can offer specials via email and Messenger to incentivize them more to click or make that call.
You can make it even easier for people to opt in and get information by doing some of the work for them using Facebook Lead ads. Lead ads show up inside Facebook newsfeeds and are auto-populated with the user’s name, phone number, and email. This makes it easier for potential customers to fill out the form and click submit, as opposed to filling out a longer form that most users typically abandon.
Facebook ads can also direct users to click to call or to an appointment booking software. This works very well for consultants, agencies, and health care practices. Why wait for them search for you on Google when you can conveniently share your phone number or calendar link with them?
The easier you can make it, the better the experience will be for your subscribers and customers.